Online retailers in India is running through the Lowest Price Challenge this month where they offer rock bottom prices on popular gadgetsthey promised to give consumers double the difference on any products if they would find it elsewhere with lower prices than they offers with 48 hours.
Even Subhiksha, a traditional offline marketplace did a similar lowest price campaign a few months ago.
Link: Online retailers favour 'price challenge' promos- ITeS-Infotech-The Economic Times
