Sainsbury's reports that motorist are losing around £400 million annually for not haggling that could've save an estimated average of £1,468 per individual.
Nineteen percent of prospected car buyers between September up to February will not barter on the price while 60 percent are prepared to haggle hard just for a lower price.
This is one of the best time to haggle over the price you pay with the current economic situation, according to head of Sainsbury's loans, Steven Baillie.
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